Treatment Preferences in Acute Allergic Reactions—How Can the Context Impact the Preference for a Corticosteroid Mouth Film Versus Conventional Tablets?

Karadak A, Wahlberg K, Tornling G, Kereki J, Bjermer L, Hjelmgren J

This was the second of two complementary studies recently published in the Journal of Market Access and Health Policy which examine patient preferences for a corticosteroid mouth-dissolving film compared with conventional tablets for moderate to severe acute allergic reactions.

The study was an in-depth analysis of patient preferences using data from a questionnaire study, representing ex-ante preferences, and a clinical trial (first study) representing interim and ex-post preferences. Importantly, preference for the mouth film remained strong across all three contexts and across study populations. The study also suggested that a preference for the mouth film may be particularly high among patients with characteristics indicating a high sensitivity to acute treatment situations.

Together, the two complementary studies suggest that mode of administration matters to patients and can influence both treatment preferences and practical aspects of medication use, such as perceived security and medication carriage in clinical practice.

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Read more about the first study (clinical trial) and download the publication

Journal of Market Access & Health Policy 2026, 14, 49, 1-16.
https://doi.org/10.3390/jmahp14030049